Wellness Foods Inc. is a small Canadian woman owned company, which started in 2002. The owner and founder, Cathy Richards, has suffered from Crohn's Disease since she was 12 and always found it difficult to find snacks that didn't upset her stomach. After writing a book on Crohn's disease, Cathy tried formulating a snack bar that would fill her up, but would also be easy for her to digest. This meant it had to be high in protein, low in fat, and yet have a low glycemic index. It could only contain a handful of natural ingredients, all of which she could pronounce and had no chemicals or additives. It was from this search that The Simply Bar was born.