Just Pure Foods was founded by raw foods chef Justin Feldman, an up and coming innovator in the health foods marketplace who turns vegetables into snacks. His aspirations sprout from a passion to raise awareness about wellness and nutrition, as well as local and sustainable agriculture. Starting in his tiny kitchen in Venice Beach, California, Justin was encouraged by his friends to start selling his delicious snacks. Justin's mission is to create healthy, tantalizing, plant-based snacks that people fall in love with. Just Pure Foods sources local, organic California grown produce and top quality ingredients. Snack the healthy way! It's all the Crave!