Joshua loved using mason jars to drink from, but was constantly spilling enough to prompt his wife to ask "Why isn't there a drinking lid for those?" Joining forces with Aaron, they were able to design and self-finance a small production run made 100% in the USA. Word spread, and Cuppow has grown organically since then, all while staying true to its focus on retailing at independent businesses across the country and giving part of its profit back to charity. Everyone has kept their day jobs, and we're proud to own and operate a business that supports American jobs while helping to reduce our environmental impact. Happy cuppowing!